Been lot of back and forth on this topic ever since Nintendo changed how it operates at E3. Some people feel it’s a foolish decision not to do the standard E3 shabang, or not show up at all. I have been on the inside of this industry, and have attended several E3 events. But unless you are actually at the event getting hands-on E3 is not needed.
If you are sitting at home you are watching a video. Via live stream or on demand. Your whole E3 is at home in front of a screen. So ask yourself why is this event so important? I have said it before in my post “E3 Is Not As Important As It Once Was“. But this is not about that explanation this is about how Nintendo proved my points and proved that E3 is not needed to get info about your products anymore.
You can go back as far as the last 2 years, 1 year or just the last 6 months and you will see Nintendo is the hottest topic in the gaming industry right now. They did it with little to no presence at E3. Thier newest console code named NX, now revealed as Switch hasn’t been announced, shown, or playable at E3. Yet it’s the hottest topic in gaming. October rolled around and we got a teaser video on what the switch was. Ever since then all the way to it’s January reveal event it remained the hottest topic in gaming. Even with the launch of the Ps4 Pro, a console more powerful, and PlayStation VR it remained the most talked about topic in gaming. Even with the coming of the touted Xbox Scorpio still, the Nintendo Switch is the talk of the town. With lines packed with regular attendees and celebrities at public events just to get their hands on the device and games, Nintendo has proven you don’t need E3 to announce, promote, launch a console, or games anymore.